HHB Connect LLC
Strategy and planning
Marketing strategy is the approach and continued efforts the HHB Connect team will take to achieve its goals. The strategy revolves around how our team will plan to hit its goals, while keeping your marketing priorities in mind and remaining aligned to the business objectives.
Branding and Rebranding
Branding is a concept that extends far beyond the marketing of “brand-name” designer jeans and other products. A company’s brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more.
Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Media Planning entails sourcing and selecting optimal media platforms for a client’s brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.
Social Media Marketing
Social Media Marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have powerful symbolic association connected to people’s memory.
Pay Per Click
business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement.
By researching your competition and forming a comprehensive audit, we are able to discover insights in the marketplace that give our agency a better grasp of all opportunities for growth. Understanding where your competitors are weak and strong will help us form an effective strategy built on marketplace insights.
Identifying the target market is paramount above all other strategic factors. Our process segments our audiences not only by demographics, but also by psychographics. This way we can focus not on just what makes people different, but we focus on what makes them similar. The archetypes we create enable us to communicate specific messages focused on their benefits.